DNA Deep-dive: Exposed GEL and an ASICS spotlight

In light of the recent popularity boom surrounding ASICS, Kiko Kostadinov and the UB4-s or UB3-s silhouettes, we consider this a good a time as any to explore the wonders found within every ounce of ASICS vastly popular GEL cushioning. What makes it just so comfortable, exactly? And, which pairs can you secure through TOWER to try it for yourself? ASICS' trademark GEL cushioning is the fortunate result of shock-absorption experimentation in '86, leading to the launch of accessible comfort for everyone, not just the athletes. Researchers observed that silicone gel reduced vibrations in machinery, going as far as dropping raw eggs 18 meters without shattering the delicate shell. So, what would this do for a runner's knees? Contained within a tri-density compound of EVA foam, GEL-LYTE hit shelves first, followed by GEL without that fiddly resin film in 1995 - the exposed GEL we know today. To promote comfort and improved protection, ASICS dedicated three decades to the development of this cushioning and they're not quite done yet - no, the cushioned properties are still improving to this day. With GEL comes enhanced comfort, improved stability and a natural feel underfoot, however above point zero is where the magic happens. Try it for yourself, with exposed GEL featuring on both TOWER-stocked styles below. To keep it brief, the GEL-1190 is ASICS answer to the age-old question. Can wide mesh become stylish? At what point does it hit the catwalk? Complete with soft mesh panelling and stiff underfoot structure. No messing around, these do exactly what you want, when you want!

By combining the speed engrained in Japanese sporting heritage with effortless ‘00s styling, the Gel-Kayano 14 below is one of ASICS many answers in your search for this summer’s perfect pair.

If reissuing a runner’s classic wasn’t enough, ASICS Sportstyle went above and beyond to ensure today’s wearer experiences midsole tooling pulled straight from the original, an improved fit and updated mesh layering from ’08 without breaking stride.

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