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Article: NEW IN! New Balance 550

NEW IN! New Balance 550
550

NEW IN! New Balance 550

WARNING! WARNING! Two fresh-faced New Balance 550 colourways have just landed at TOWER. This is chance to lace up a pair of this year's most popular styles with the London's fastest-growing independent footwear family.
Wanting to learn a little more about the New Balance 550? Take a look below. "New Balance debuted the 550 basketball trainer in 1989, just nine years after TOWER first opened its doors to London’s footwear community. It served as a lower-cut alternative to the 650, another style a New York fashion-house has played a vital role in re-launching more recently. In fact, both were designed and handled by Mr Steven Smith himself, the great mind behind a number of landmark New Balance, Reebok and Fila styles amongst others..."

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TOWER Family: This week’s family favourites – Vol. 36, snapping Lacoste
family favourites

TOWER Family: This week’s family favourites – Vol. 36, snapping Lacoste

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! E...

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Meet Yogi, they're new here
comfort

Meet Yogi, they're new here

Inspired by the unconventional Earth and Roots shoes of mid-‘70s styling, this fresh choice tends to be handmade in Portugal using only the finest materials.

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