LAUNCH ALERT: Clarks x ONE School: The NYC Wallabee
Based in the US, ONE School aims to challenge the lack of diversity in advertising on an international scale, giving Black creatives free access to some of the industry’s best talent. The initiative helps students create world-class portfolios, a crucial first step in launching fruitful careers.
What’s more, ONE School connects students with mentors, building a strong, supportive network to empower the next generation.
As part of their 2022 New York campaign, Clarks partnered with ONE School to offer 60 students a one-of-a-kind design opportunity. This was their chance to put an NYC-inspired spin on the iconic Wallabee Boot, with a winner being selected by the in-house team of shoe designers – no easy feat given the incredible creativity on display!
Who did they pick, we hear you ask? Get to know Tola Oseni, a designer and art director whose winning design is as playful as it is wearable. From the quirky, colourful motif and fobs paying homage to NYC’s five boroughs, to the screen-printed slogans that adorn the inside, Tola’s energetic reimagining of the Wallabee adds a nonchalant twist to one of the footwear industry’s most iconic silhouettes.
Cool yet considered, Tola captures the spirit of The Big Apple perfectly. As part of this programme, Clarks are sponsoring places for future students at ONE School - opening doors for portfolio growth and further supporting Tola’s career development.
From its vivid embroidered collar and NYC heel to a contrast signature rubber crepe sole, Tola Oseni’s black Wallabee design perfectly captures New York’s dynamism. Each pair is completed with five unique fobs, one to represent each borough.
Eye-catching embroidery on classic white suede together with a colourful sole make Tola Oseni’s Wallabee Boot pop, with hidden details like NYC screen printing inside enhancing its playful appeal.
