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History of the New Balance 550

Before succumbing to a dose of the footwear industry’s modern retro treatment, NB’s 550 was already rife with architectural heritage, as preliminary ideas, silhouette development and sample refinem...

DNA Deep-dive: Touching base with Vagabond

Vagabond was founded in 1973, built on a brand ethos that maintains the production of profoundly stylish and high-quality Swedish footwear designs to this day. As a staff favourite, the COSMO 2.0...

LAUNCH ALERT: Clarks x ONE School: The NYC Wallabee

Based in the US, ONE School aims to challenge the lack of diversity in advertising on an international scale, giving Black creatives free access to some of the industry’s best talent. The initiativ...

TOWER Family: This week's family favourites - Vol. 1

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! E...

LAUNCH ALERT: Dr. Martens x Betty Boop

TOWER invites you to celebrate the launch of Dr. Martens three-part footwear capsule in partnership with cultural cartoon icon, Betty Boop. One of the animation-world’s most iconic feminist idols t...

TOWER Family: RESTOCK. Birkenstock, Veja and more…

Your TOWER favourites are back in stock. The wait is over! We’ve restocked a selection of your favourite styles online now - this means more of the pairs you’ve loved, lost and longed for time and...

TOWER Family: Revisiting the Doc-tor!

TOWER takes you back to 1901, when the Griggs family established themselves as a worker’s staple at the heart of Wollaston, Northamptonshire - the birthplace of what would become Dr. Martens. ...

TOWER Family: A Day for your Pot and pan (Old Man!).

Hoping to trade the Office Organiser for a DIY Dad this Father’s Day? Well, TOWER has just the pair for you! There are may types of Dad - your Trendy Fella, Homely Gent, Holiday Gaffer and of cours...

LAUNCH ALERT: New Balance 550 Pink/White

In case you missed our last drop, here’s another chance to secure this season’s most sought-after style! Soon, TOWER shall be launching the New Balance 550 in Pink/White at tower-london.com. For th...

TOWER Family: Dr. Martens, IFUCARESHARE and raising awareness for Men's Mental Health.

Here it is, the grand finale! Two weeks ago, we hosted an afternoon at JJ’s Loft in order to raise awareness for Men’s Mental Health. To make the event extra memorable, TOWER invited some of Londo...