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NEW IN: Acupuncture

Say hello to Acupuncture, one of the latest brands to join TOWER. Get to know Acupuncture trainers and learn a little about who Acupuncture are.

How to Care For Your Trainers, Boots and Smart Footwear

Now, a way to save money is by being careful and looking after what you already have. Don't tip-toe, and by no means go out of your way to bubble-wrap your shoes! Because they'll no longer be wearable, of course.

The History of Footwear Brand Kickers

When the going gets tough, Kickers use all 50 years of experience to get going. But, what sculpted them into the brand we see today?

Ralph Lauren History: From Ties To Footwear

Let’s explore some key moments in the history of Ralph Lauren – the milestones that made the iconic brand who they are today.

The Best Shoes For School: PE Edition

Surely you didn't think that we'd jump straight into it, did you? Obviously not. You need some guidance on trainers that are perfect for PE - which means we'll be explaining the method to our madness. What makes the perfect PE shoe, exactly?

The Complete History of Lacoste

Secure Your University Shoes

Your choice in University footwear can make or break your Uni experience, which is why it's important to bag a pair for each occasion. Let's be honest, you're not rocking the same pair to class as a night out, and you're certainly not taking your gym pair out on a date.

The Complete History of H by Hudson

Born, bred and raised as a product of East London, Hudson Shoes was founded in 1990 with the aim of 'providing premium, contemporary footwear' for quite literally everyone.

Birkenstock vs Crocs: Battle Of The Best

Are you stuck between Crocs and Birkenstock footwear? We examine the similarities and differences here so you can choose which brand is right for you.

The Complete History of Clarks Originals

The History of Clarks, the internationally renowned name as we know it today, hasn't always repped a footwear-culture enveloping image packed with collaborative Wallabee and Desert Trek efforts on a monthly basis.

VEJA’s Environmental Commitment to the Planet

So, is VEJA sustainable? Is VEJA vegan? Is VEJA a comfortable brand to wear? Let’s find out…

Back To School - For The Kids

We don't mean to be the bearers of bad news, however there's an occasion around the corner that may creep up on you if it isn't seen to immediately.

The History of Buffalo and the Ava Mary

The Best School Shoes for September

We don’t want to alarm you, but soon we will be heading back to school. It’s a fresh term, a new year, so why don’t we do it properly? Here at TOWER, first impressions count as much as wearability - which means we want you to hit the school gates in style. Ultimate style.

Your Guide To School Shoes: Brands And Care

The very best school shoes deserve the best care. Here, we help you decipher which school shoe brand is the right fit, and how to care for them. From patented to leather, we’ve got you covered.

The Complete History of Fila

But, what do we actually know about FILA? Well, we've managed to get our hands on the book that explains it all. The book that takes us 110 years back in time to day one, landing in 1911 Biella - the home and birthplace of FILA.

Chunky AND funky, the Buffalo Triplet Hollow trainer

As it stands, we love a chunky runner at TOWER - and you'd hope so considering that Brick Lane is full of them!

Cut it Down - the Hunter Chelsea Boot

We'll keep this one simple. Today, you're meeting the younger brother of Hunter's Classic Welly Boot - this is the pair that can be worn here, there and a little bit of everywhere.

Slides, Crocs' Classic Platform Slides

FILA RAID, all caps, no miss

Let's state the obvious - if it wasn't for the Disruptor, we may not be where we are today. So, what better time to celebrate all things FILA with help from one of their newest and most exciting silhouettes, than now?

The History of VANS’ Waffle Sole

Okay, let's get something straight here - it takes a lot, and we mean a LOT to become a totem in this world of footwear that we all love.

Meet the Dr. Martens 8065

Meet the 8065, it’s close to a derby shoe with doses of tasteful design language throughout; let’s get to know them.

This Week's Family Favourites - Vol. 51

Okay. We're calling it a day on our weekly instalment of Family Favourites. It's not because we want to, but, well, it's time for a refresh.

A Dr. Martens Summertime Edit

Strap yourself in, spring is here! We’re all about safety over at HQ, which is why Dr. Martens’ new sandals are the first in our rotation.

Shop the New Balance 327 'Mindful Grey' for Under £100

Having joined New Balance as an intern in 2014, Lee was based in Manchester throughout the 327’s design process where her ‘lockdown baby’ came to life with help from senior New Balance designer and archival specialist, Samuel Pearce.

Tips For Choosing The Best School Shoes

we’re here to help. What shoes should we be wearing back to school? Tick the boxes - after us. All black, leather preferred for ease of cleaning and borderline scuff-resistant - well, as resistant as possible, anyway!

Wellington Boots Care Guide

Keeping your wellies in tip-top condition through every season, read the care guide for wellington boots here for all our tips and tricks.

Which Style of Loafer is Best?

So, we have the Penny Loafer, the Horsebit Loafer, the Tassel Loafer and the Kiltie Loafer - and guess what? They're all different! And each pair serves a different purpose. But, these are the different types of loafer.

This Week's Family Favourites - Vol. 50

Another week of sharing our favourite pairs to drop over at tower-london.com, means another week of the best footwear for summer '23!

TOWER's Summertime Editorial: The Picnic

Summer, the season that comes around just one time per year. If it wasn't for the summertime, what would us brits do? No sunbathing on Bethnal Green, no BBQ's in Cantelowe's Gardens and absolutely no Pimms.

The Complete History of Barbour

Rich in heritage and bursting with classic appeal. The brand who made a name for themselves making footwear for fishermen. Find out all there is to know about the history of Barbour here.

This Week's Family Favourites - Vol. 49

In case it wasn't completely obvious, today's Family Favourites spotlight aims to cover our favourite sandals that have landed in the last few weeks.

Summertime Sandals - By TOWER

We've gathered the best sandals that Dr. Martens has to offer, followed by a selection of the other pairs stuck in HQ rotation.

How To: A Guide to Dressing Smart Casual

Smart casual - what does it mean exactly? Well, it requires a bit of know-how. Smart casual combines fitted, professionally looking attire with pieces of casual wear

Your Summertime Birkenstock Rotation

As you’d expect with a name of such stature, footwear brand Birkenstock was founded a long time ago - starting life in 1774 as a subject an cobbler around Langen-Bergheim, Germany.

This Week's Family Favourites - Vol. 48

Another week closer to 12 months of Family Favourites, and another week of sunshine!

The Ultimate Guide to Crocs

Crocs. The brand that took the casual footwear world by storm. Discover everything you need to know here with TOWER.

How to style the Dr. Martens Adrian Loafer – Jeans Edition

Simply put, not everyone can rock a Canadian tuxedo – but those of you who can, do it brilliantly.

This Week’s Family Favourites – Vol. 47

It's that time of the week again - yes, it's time for TOWER's family favourites, the pairs on our feet, in our baskets and gracing our minds on the day-to-day.

Your Favourite Footwear for Festival Season

Good news... festival season is right around the corner! Which can only mean one thing... festi-footwear. Here at TOWER, we're all for the most comfortable, waterproof and downright perfect pairs for day-long wear.

Our Loyalty Scheme Is Now Live

Introducing TOWER’s Loyalty Scheme – otherwise known as your opportunity to become a vital part of London’s fastest growing independent footwear family.

Your Ultimate Summer Shoes Guide

On the hunt for the best footwear for this summer? Things are seriously heating up, but your shoes don’t have to. Keep your cool and discover the best shoes for summer with us at TOWER. Croc lovers and Dr. Marten followers unite with these summer shoes must-haves.

This Week’s Family Favourites – Vol. 46

This week, we're taking a step back from the most hyped pairs on our site - sometimes, just sometimes, we like to keep in minimal.

If It Ain’t Dr. Martens, We Ain’t interested

You’ve met the talent, but now it’s time to meet the stars of the show. Dr. Martens’ icons aren’t to be messed with - after all, they secured icon-status for a reason!

This Year’s Trainer Trends: 2023

Each year, the fashion world changes and we are faced with fresh trends, styles and the most popular trainers. These are the trainers that everyone has been wearing this year, will wear next year and the year after. More importantly, these are the pairs you should already have in rotation.

Tower London | Blog

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