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Your Summertime Birkenstock Rotation

As you’d expect with a name of such stature, footwear brand Birkenstock was founded a long time ago - starting life in 1774 as a subject an cobbler around Langen-Bergheim, Germany.

The History of New Balance

Where else to start, other than right at the beginning? This is the history of New Balance.

Springtime styling, it’s New Balance 327 season

What are our New Balance springtime fits? We have good news, you’re in the right place to have those questions answered! 

NEW IN! New Balance 550

Wanting to learn a little more about the New Balance 550? New Balance debuted the 550 basketball trainer in 1989, just nine years after TOWER first opened its doors to London’s footwear community.

TOWER FAMILY: Valentine's Day is upon us!

We’re not here to third-wheel, we carry no roses and unfortunately there’s no candle-lit dinner on the cards this evening - but, that’s not to say that Valentine’s Day has been forgotten. To celebr...

TOWER Family: The New Balance 530 and us

Welcoming the New Balance 530 into TOWER’s yellow-tinted spotlight, we’ve decided to take it into our own hands and capture the silhouette in all its glory. As a result, we present one of our favou...

LDN Indies: NB530 Community spotlight

We called, you answered! To celebrate a new season of Boston-based greatness, we asked our tight-knit community to capture the New Balance 530 through their own eyes; you know, styling, shooting, t...

Meeting the New Balance 302

To birth the 302, New balance took their signature DNA and sat it atop a chunky sole, maintaining their casual-esque upper and contemporary rubberised toe cap that adds a little top-spin to your 'fit.

DNA Deep-dive: What exactly is ENCAP?

There's a lot of exciting technology hitting the shelves at TOWER - but, how much of it truly makes sense to you? What's going under (or over!) foot on the day-to-day? Why does this even matter? W...

TOWER Family: Arlo hits Brick Lane!

From Boston to Brick Lane, Timberland has taken over TOWER’s Shoreditch shopfront with help from a certain Arlo Parks and Timberland's reworked Cortina capsule. They say... you either have it or y...