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Shop the New Balance 327 'Mindful Grey' for Under £100

Having joined New Balance as an intern in 2014, Lee was based in Manchester throughout the 327’s design process where her ‘lockdown baby’ came to life with help from senior New Balance designer and...

This Week’s Family Favourites – Vol. 45

New Balance have remained true to their core brand ethos since day one - providing well made, comfortable footwear for everyone from the biggest collector, or sportspeople competing in career-defin...

Springtime styling, it’s New Balance 327 season

What are our New Balance springtime fits? We have good news, you’re in the right place to have those questions answered! 

A Springtime Edit

What’s that? The flowers are out, the sun is ‘sunning’ and the air just feels... different? There’s no question, this is a sign of spring and we’re here for it. Here comes our favourite season, fol...

DNA Deep-dive: How to style the New Balance 327

During 2020’s first lockdown we were given a lot to think about, how would this new way of life affect our day to day? Would we ever seen an end to restrictions? When can I visit my TOWER family ag...

TOWER Family: Boston's festivities with New Balance

All the best things come 'N' shoe boxes, which is why we're lacing up with Boston's very own New Balance this festive season. Where else to start, other than right at the beginning? Before taking f...

LDN Indies: NB530 Community spotlight

We called, you answered! To celebrate a new season of Boston-based greatness, we asked our tight-knit community to capture the New Balance 530 through their own eyes; you know, styling, shooting, t...

TOWER Family: New Balance UNI-ssentials - gender-neutral styling

In its simplest form, self-expression can be styling whatever you want, however you want! But, what happens when the shoe just doesn’t fit? By stepping away from traditional S-XL sizing, New Balanc...

DNA Deep-Dive: Sustainability with our family favourites

Nowadays, Earth Day is recognised around the globe - not just for it’s drive towards reducing pollution and an overarching impact on natural surroundings, but its position in maintaining a vital aw...